Learn More about Golden Chain - Confidential Motelier Enquiry Form
Golden Chain Motels are the largest motel chain in Australia. We are deserving of our reputation for the most consistent accommodation standards, in the Medium to High quality market segment. We continue to grow our extensive network of locations, thus expanding the many referral opportunities from property to property.
With Golden Chain, our success has not just resulted from doing "something" right. Ask our current members - the greatest majority of them are continually applauding us for doing "most everything" right!!!
It was Golden Chain Motels who initiated the "back to basics" concept in co-operative accommodation chains. We don't want to intrude on your own day to day systems and procedures other than some basic must do's. We simply compliment your own marketing stance - with national coverage and referral opportunities you just couldn't afford on your own. We then overlay that with the respected Golden Chain Motels brand which confirms your quality levels of service and facilities.
Some others, attempting to start up competitive groups, have paid us the compliment of trying to emulate our simple structure, operator-oriented procedures and low membership costs.
Some have even chosen to copy the themes of our promotional materials. None have succeeded like Golden Chain.
Other groups must sometimes envy the harmony of our "one big happy family" philosophy. Our success is no big mystery. We have a very simple, low-cost structure. We can therefore charge very reasonable fees; and put a huge proportion of those fees back into marketing, sales and advertising activities to generate bookings for your beds.
If you would like to know how simply and how economically you can join us in our enviable success story, we'd love to hear from you.
The Concept In the pursuit of excellence, Golden Chain Motels has taken the co-operative chain concept, perfected a simple, back-to-basics formula and put together a package that has won for its members a high regard within the accommodation industry. To find good reasons for Golden Chain's success we need only go back to the original basic philosophies of the hospitality co-operative:-
1. Take on a common identity (The "Golden Chain Motels" name is well respected, both throughout the Industry and by customers and you can take pride in its inclusion on and within your property).
2. Establish clearly defined and consistent standards (Of all the groups, Golden Chain is probably the most consistent - well represented in the Medium to High quality standard categories, so customers know exactly what to expect).
3. Pool your combined resources to establish a worthwhile budget (A relatively small contribution from a national network of operators with common interests can add up to a substantial amount and reach many more potential guests than you could ever hope to influence on your own).
4. Spend the majority of that budget in cost-effective promotional activities to the common good of the members of the group (By maintaining very streamlined systems and procedures, administrative costs are kept to a minimum and over 80% of all member contributions used effectively in sales, advertising, marketing and promotional activities).
The Problem The Australian Accommodation industry continues to be very competitive, and it is becoming progressively harder for an independent property to be recognised, or for new properties to gain the necessary exposure. The costs to an individual property wishing to promote to the major market sectors is extremely high in both dollars and time. While Chain affiliation is able to offer the necessary exposure and marketing expertise, the costs associated with Membership in some chains can be disproportionate to the benefits gained. In other instances fees are so low as not to allow any significant budget with which to advertise or promote the group.
The Solution Golden Chain Motels is Australia's most progressive and largest accommodation group: the reward of our strong and aggressive stance in the market place. We have established a network of quality accommodation properties throughout Australia, and we continue our successful history of progressively expanding this base. This has the effect of optimising the reciprocal referral opportunities for all Member properties. We also provide highly effective sales, marketing and advertising support for our members - through an efficient organisational structure with a streamlined approach to systems, administration and service to Members. Membership fees are therefore quite realistic and cost-effective. We spend the majority of those fees in promoting the group, thus creating worthwhile business opportunities for our members.
THE FUTURE IS LOOKING GOOD FOR GOLDEN CHAIN MOTELS!
If your property satisfies our quality requirements, you can become a member of our group and participate in the decisions which will have an impact on that future. We have a consistent strategy for controlled growth and the maintenance of standards AND - we are totally committed to the cost-effective investment of the members' fees into programs which will optimise the business opportunities for members.
Take the first step towards being part of our success story - Complete our Confidential Motelier Enquiry Form
Golden Chain Motels, PO Box 502, Ballina NSW 2478
Ph: (02) 6681 1328 or 1800 023 966 Fax: (02) 6686 2681